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About us


Our Journey

 We began our journey in 1999, in the telecommunications sector, launching owned retail outlets and building a solid distribution network. Over the years, we worked with top global brands including Samsung which is the global learder in electronics and smartphones,then Nokia, LG, Motorola, and were among the first to introduce LAVA smartphones to the Egyptian market.

In the past, we proudly partnered with Etisalat, where we opened 27 stores in Delta (Beheria and Gharbeya).
 Today, we got chosen by the Egyptian telecommunication company (WE) to be one of the two mega partners, and we opened 70 stores across Egypt, focusing on delivering nationwide retail and distribution support.

Our diversified experience also includes successful operations in:
• Lubricants – Former agent for ExxonMobil, a global leader in energy and motor oils.

• Chemicals – Previous representative of BASF, the largest German agrochemical products company, to provide a new route to market model in the Egyptian market.

• Food & FMCG – Worked with Egypt Foods which is a major egyptian snacks and food manufacture, then Bisco Misr, which is a leading biscuit and bakery producer, also we worked with Silo Foods, and finally we worked with Roshen which is an international confectionery brand from Ukraine, and managed the distribution of school meals in Sharqia Governorate.


Relying on our experience in the access to markets managed by our main asset, our people, and driven by our belief in the power of advanced technology, we succeeded in delivering value to our stakeholders (customers, partners and people)



Our Vision & Mission




We hope to be the best Egyptian organization that people love to join, where they can find appreciation, development and healthy work environment that will empower them to unleash their capabilities to grow & fly with extra ordinary success and to keep developing our commercial organization that was enriched with more than 20 years of solid experience, To be one of the most growing & successful organizations across Egypt & Africa.

Our Mission is to introduce quality to all business parties, starting with:
Our People by keeping the highest level of  satisfaction standards.
Our Business Partners by introducing the highest level of efficiency in our commercial collaboration.
Our Customers by being selective in what we introduce to them from businesses where they can achieve growth with satisfying profitability.
Our End Users who will receive all what we put together with our business partners in terms of products & services, that will fulfill their satisfaction with an accessible & sustainable manner in their most convenient places, aiming to achieve decent profits with our business turnover.



Our Stores

We have 70 stores across Egypt


➣ 26 stores in Cairo & Giza 

➣ 10 stores in Beheira 

 ➣ 9 stores in Alexandria 

➣ 9 stores in Canal 

➣ 9 stores in Upper Egypt

➣ 7 stores in Delta 



Our Partners

Meet our expert team

MR. Ahmed Selim

Chairman

Mr. Ahmed Selim holds a Bachelor's degree in Accounting and Finance from Ain Shams University.  MBA in Finance from the Arab Academy for Science, Technology and Maritime Transport (AAST), obtained in 2020. With over 25 years of experience in the field, he currently serves as the company's Chairman.

MR. Ahmed Atteya

Managing Director

Mr. Ahmed Atteya is a managing director with over 30 years of experience. Mr. Atteya holds a degree from the Faculty of Engineering at the Higher Technological Institute (HTI) of Ain Shams University. He also holds two Master's degrees—one in Cybersecurity and the other in Mailing Systems—and is Microsoft Certified.

MR. Hany Sobhy

Finacial Manager

Mr. Hany Sobhy has 19 years of experience in the field of Accounting and Finance. He holds a Bachelor's degree in Accounting and Finance from Zagazig University.

MR. Ibrahim ElTobgy

Legal council

Mr. Ibrahim ElTobgy, the legal council of our company.